Empirical part is meant to present the author’s research...

Empirical part is meant to present the author’s research on the thesis topic and make a step by step analysis of it. This part includes the description of the actu-al questionnaire conducted in case company Spain Internship SC, its analysis and relevant results. The idea is to analyse the situation of customer relation-ship management in the company and understand which role plays company’s website in CRM performance. By this means, the author’s intention is to be able to give an answer to research questions number three and four: iii. Does a recruitment agency use its website as a tool for managing customer relationships? iv. How can a recruitment agency manage effectively relationships with its cus-tomers via website basing on trust and†¦show more content†¦Europe Internship and Italy Internship are meant to be an extension of Spain Internship and offer student more internship possibilities outside of Spain, also their goal is to promote the Spain Inte rnship brand. In this survey the author makes the emphasis only in Spain Internships because of the placement done there and more knowledge about the process and brand’s orientations. Participants of this survey are highly dedicated to work with clients and part-ners. They are in charge of relationships with customers and promotion of the company. That is why the target survey group is relatively small. Other compa-ny’s members are interns and most likely do not fully familiar with the Span Internship website and CRM from the professional point of view. 4.2 Analysis of the research As qualitative research is applied in this thesis work, the author’s idea is to analyse each answer of the questionnaire in order to be able to answer research questions and get the final result of the study. First of all, the questionnaire suggests to each participant give his/her opinion about customer relationship management of the company. Five out of six participants gave their answer to this question and all views had converged to one common extent: Spain Internship needs to make changes in its customer relationship management in order to achieve effectiveness and security of services and improve customer satisfaction. AllShow MoreRelatedCase Studies: Sas Airline Ryanair80169 Words   |  321 PagesEuropean airline industry over the last twenty years? Case studies: SAS Airline Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Hà ¥kan Bohman Entrepreneurship Master Program Authors:
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